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Keyword research is an essential aspect of optimizing a website for search engines. There is no denying the fact that if you are looking forward to earn profit from your website, you cannot steer clear of keyword research and selection. You have to know somehow what the potential customers are typing when they are searching for the kind of product you are offering.

These days, there are plenty of tools available in the market that will help you analyze the keyword data for your site.  But you have to remember that these tools might not be very accurate and it is best to depend on a time tested process of keyword research in combination with the tools. Let us now discuss the process of keyword research and selection in detail.

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Green Web by Siddhartha is the kind of templates that i most prefer, with light colors and clean design, it is suitable for company website or even for personal blog, but you’ll need to place the News, Solution and Support modules into the right or left column and that would make it a perfect blog, good looking and leaving a warm feeling in its visitors.

Green Web is a free, tableless, W3C-compliant web design layout by Template World. This template has been tested and proven compatible with all major browser environments and operating systems. You are free to modify the design to suit your tastes in any way you like.

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1. Keyword Research & Selection

Keyword research and selection is the process of determining what keywords to target for a given site. For example, a website selling short-term apartment accommodation in Barcelona, Spain could target ‘holiday apartments Barcelona’, ‘Barcelona apartments’, ‘holiday let Barcelona’ or any one of a host of other permutations. Working out what keywords, if targeted, might result in interested customers finding the site falls under ‘keyword research’.

Once the list of possible keywords is formed, there must be a decision to narrow the selection down to one or a number of keywords over the others, in order to be cost-effective. Among other things, this could be based on, for example, how often that keyword gets typed into search engines. Obviously, there’s less reason to target a keyword that is not searched for very often.

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