Effective
Web Design

Effective website design require a lot of research into successful client platform and popular websites. What drives a successful site? Web sites that receive thousands of hits an hour offer some kind of inducement. This might be a design hybrid of the features, the resulting information, the gateway to further Internet destinations, or some unique content rich widget or attraction. Website design should perform according to user standards and preferences, not the designer’s set of user norms.

The goals should be prioritized for a given website project. Is the goal to match corporate branding imagery, public relations, and stationery, or to offer Internet users an exciting new portal for sales and information? Integrating an inelastic business culture or organizational cohesiveness into a website format achieves little except static branding for passive results. The best website design results come from yields that offer a synthesis of website ease of use and immediate access to information.

There is some points of effective web design, that each designer or web developer should consider:

Usability

The ultimate test of website design is usability. Web site design should challenge any usability practices inside the designers and project manager’s envelopes.

Modeling a new website on an existing website can work with adaptation to the new site’s unique features and topically related website functions. Pairing a unique element like content and a social network might provide the spur to form interuser dynamics at a given site. Putting attractive images, clean linear design, conservative color wheel usage  might prompt the user side recommendations that build site traffic upward dramatically.

Accessibility

Designing a website we always must consider that there is many users operating in contexts very different from our own.  They maybe unable to move, see or hear, they may occur some difficulty reading or comprehending texts, they may not be able to use mouse or keyboard, some users may use different web browsers or operating systems and some other users maybe just driving their cars.  When developing  a website we must consider all groups of users above and make sure that our content will be accessible for them.

Choosing the right text fonts or using style sheets eliminating the FONT element, providing text equivalents for images (using alt tags) and other multimedia content, will make our web pages not just accessible for users with  not equivalent possibilities, but will often shorten page download times for all users.

SEO (Search Engine Optimization)

The website design plan should include keyword indexing, which allows search engines to relate content on the website to the stylized keywords best attributable to the site’s focus. Topically focused website designs allow site plans to flow according to user preference, but organized with an eye to managing information. Unique content and information that web users want is a key driver to attract web traffic. Analysis, home page optimization, keyword selection, link building and other  seo techniques allow search engines to deliver interested users to the site easier and more efficiently.

There is thousands of seo products and resources on the web that can help you increase SERP ranking of your website, just a sample examples are seochat.com, seobook.com and seomoz.org.

The SEO strategy is one of the most important things in web development, and if you want to make successful and effective website you must follow it,  but finally don’t forget that your content is for web users, not for search engines.

Feedback

Websites that offer little to do but read will not stand up to the competition. Browser visitors have choices to go elsewhere. Competitive websites with similar content will utilize all their code and programming options to succeed in attracting traffic and keeping it. Whether the goal for the site designer is to attract readers, advertisement sponsors, social network cluster leaders, or critical commentary and feedback, the design should directly target and achieve these goals.

Content and features that make the visitor to the site remain and check things out make it “sticky”. Sticky content is formatted so the user can email it to friends and colleagues. Traffic statistics can yield good information about what content works best. Printability, email options, social network links, and website administrator feedback are desirable user options. Giving visitors options often surprises website designers because their assumptions about user preferences can be a surprise.

The best kind of website feedback is found when new visitors register for bulletins and newsletters, or sign up for a user name on a forum or social network. By noting the benefits of doing so, the site designer allows the visitor to get updates and reminders to visit the site or revisit when more relevant content to their interests is contributed. Online features such as plugins, video capsules, blog applications, photo galleries, and forums for discussion can allow interactive website participation for visitors and users.

Monetization

As the final aspect of effective web design introduction i considered to mention the website monetization. Almost each website developer wish to make some profit from his work , and there is maybe hundred of ways to do it (PPC ads, CPM, Text Link Ads, Affiliate Marketing, Sponsored Reviews, RSS Feed Ads, Premium Content) but it would be made effectively, in way that users wont be bored by the ads, and in way that the ads will contribute the wanted results (profits).

These and all other aspects of “Effective Web Design” will be considered in details within our website, so make sure to visit us periodically, we will appriciate any suggestions and feedbacks on our contributed  content.

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