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Affiliate marketing is a means by which people can make money online by simply driving traffic to a website where products are sold or services are offered. By joining affiliate marketing programs, marketers can make money online in three different ways depending on what type of compensation scheme the program offers.

Pay-per-click is the first affiliate marketing compensation scheme. Programs that offer this are the simplest and easiest to make money out of. Upon joining one of these affiliate marketing programs, marketers are given a specific URL to which they drive traffic. The performance of this URL can be tracked and the affiliate marketer is able to make money each time it is visited by any internet user. For this reason, marketers who join these type of affiliate marketing programs simply need to promote a website and drive traffic to it in order to make money online.

The second affiliate marketing compensation scheme is called pay-per-lead. Under these programs, affiliate marketers cannot make money online by simply driving traffic to a website. Each of the visitors they attract must express an interest in purchasing a product or availing of a service before a commission is granted to the affiliate marketer. Although it is more difficult to make money online out of this type of affiliate marketing program, higher compensation rates are often offered. For this reason, affiliate marketers can make money online at higher amounts than they would through per-per-click affiliate marketing programs.

Even more difficult to make money out of are affiliate marketing programs that offer pay-per-sale compensation schemes. Through this, the visitors that affiliate marketers attract not only have to express an interest in availing of a website’s offerings. Visitors must make a purchase before an affiliate marketer can make money. Because this compensation scheme ensures that revenues are already generated before commissions are paid, programs that operate under this scheme often pay much more than any other type of affiliate marketing program. For this reason, affiliate marketers are able to make money online at much higher amounts even if the compensation scheme makes it more difficult for them to earn their commissions. This is the reason why most affiliate marketers prefer to make money online through this type of affiliate marketing program.

These three are simply the most popular types of compensation schemes that affiliate marketing programs offer. There are many different types available and it all depends on the needs of the program that you join.

The key to make money online out of affiliate marketing is to choose a program that suits you best. Consider joining only the programs that involve products and services that you yourself believe in as this will reflect in your promotional efforts. If you find the affiliate marketing that suits you best, you will be able to make money online with minimal effort.

Here is two of global leader in the online advertising channels of affiliate marketing CommisionJunction and ClickBank.