Effective
Web Design

Website accessibility is the practice of making websites usable to the majority of people around the world, especially to the people with disabilities. When the websites are designed keeping the accessibility factor in mind, it is mutually beneficial both for the company and its customers. Everyone has equal access to information and functionality. The providers benefit a lot in terms of increase in market share due to reaching out to more audiences. They have a better reputation in the market as compared to their competitors and also in a way demonstrate that they are more socially responsible and quite rightly so.

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Effective website design require a lot of research into successful client platform and popular websites. What drives a successful site? Web sites that receive thousands of hits an hour offer some kind of inducement. This might be a design hybrid of the features, the resulting information, the gateway to further Internet destinations, or some unique content rich widget or attraction. Website design should perform according to user standards and preferences, not the designer’s set of user norms.

The goals should be prioritized for a given website project. Is the goal to match corporate branding imagery, public relations, and stationery, or to offer Internet users an exciting new portal for sales and information? Integrating an inelastic business culture or organizational cohesiveness into a website format achieves little except static branding for passive results. The best website design results come from yields that offer a synthesis of website ease of use and immediate access to information.

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In contrast to “Web buttons, graphical mistakes” by ‘popular’ demand I have compiled a short article on choosing the best fonts for web design and staying away from those less appropriate ones. But before we even get into choosing fonts there are a couple things which should be understood with fonts in web design.

Make your font accessible.

Make sure that you use a font that was installed with your operating system by default. This will increase the chances that other people will have the font that is used on the web design as it was automatically installed on their computer as well.

In the beginning of the Web, the only typographic constant was Times New Roman under Windows and Times on the Mac. But even that wasn’t sure because the user was in complete control of the fonts they saw.

I learned this the hard way; I was showing my client his new site, only to have an ugly font replace my nice font because his computer did not have the font I used.

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