Pop up windows – Effective or irritating

Filed Under (Usability) by Husein Yuseinov on 26-03-2009

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usabilityA couple of years ago, pop-up windows were all the rage in cyberspace marketing. It seemed that every time one opened a web page they’d be bombarded with offers for this or that. It had gotten to the place where surfing the cyberspace was almost like playing a computer game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Net today; surfers simply don’t even view the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your website whenever there are too many pop-up ads. They only don’t require the hassle of shutting those windows when trying to get the information that your web site has to offer. This information, while useful, is not as useful as the surfers time. Studies have shown up however, that even with these set backs, pop-up windows is till now an effective method of IM.

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